GrowUp
GrowUp is the first book of its kind to explore the psychology of start-up founders as a pathway to scalable success. Built on the belief that what makes founders great at starting does not make them great at growing, GrowUp provides a blueprint for accomplishing your goals by tapping into superpowers beyond your own.
10 Things This Book Will Teach You
- How to identify your startup Superpower
- Core competencies needed to G-R-O-W
- The best way to Gain Conviction about your product
- What it takes to Ramp Up your company
- The importance of Owning Your Reputation
- How to Win Customers at all costs
- Your leadership blind spots and how to overcome them
- The importance of culture and connection
- The power of a pivot and how to embrace change for growth
- Practical techniques to manage and overcome the fear of failure
Praise for GrowUp
“Brilliant. Michelle deeply cares about founders; she has worked with many, some who have succeeded, and some who have not. In this inspiring and useful book, she shares an approach for founder self-awareness...and how to act on it. If you are looking to take your start-up to the next level and aren’t sure how, I highly suggest reading GrowUp immediately.”
Jim Stengel CEO The Jim Stengel Company, Host of the CMO Podcast, Author of Grow, Former Global Marketing Officer, Proctor and Gamble
“GrowUp is spot on and, frankly, a must-read for every founder looking to build a long-lasting business that creates meaningful value. I’ve seen first-hand how Michelle’s expertise and deep empathy for founders impacts startups’ success. Her unique experience as a trusted sounding board for many founders throughout her career has given her the ability to create critical tools and frameworks to help even more companies accelerate growth.”
Greg Sands Founder & Managing Director, Costanoa Ventures
“Michelle Denogean’s take on the four founder superpowers is spot on. At Matrix Partners we have seen them all, both their strengths and blindspots. Her GROW system not only makes complete sense but is vital for every start-up founder to embrace as they scale.”
Dana Stalder Partner, Matrix Partners
More than just a typical marketing executive — Michelle’s process of creating strategies that are customer insights led, and driving business growth with clear brand value propositions has proven to be the foundation for numerous start-up companies to succeed in their venture. She leads high functioning and empowered teams with humility connecting with others, establishing a culture of care.
It’s one thing to have someone listen, and another thing to feel heard. Michelle spends time getting to know you on a human level, quickly identifies your superpowers, and potential blindspots. Michelle gets to the heart of the issue, while helping people harness their own humanity to bring their vision to life.
How employees feel about your company is everything. Make culture your north star with Michelle’s easy to implement strategies that helps you connect who you are on the inside with who you want to be on the outside.
Every founder has a superpower.
What’s yours?
Take the quiz to uncover your unique superpower and why it may be the one thing holding you back from start-up success.